Studies Sponsored by the CID
2025 Master Plan
As the Gateway Marietta CID has evolved and the area has continued to grow, the Board of Directors recognized the need for a cohesive vision and action plan. In late 2024, work began on the CID’s first-ever master plan, which builds upon the efforts of previous studies conducted by both the City, CID, and other entities over the past several decades. This master plan aims to create a unified vision for the area’s development, addressing both desired development patterns and the infrastructure needed to support that vision. It also outlines a clear plan for the CID, its partners, and its constituents to collaborate effectively in achieving the shared goals for the community’s future.
2025 KB Advisory Economic Assessment
The 2025 Economic Impact Assessment, conducted by KB Advisory, highlights GMCID’s current economic footprint and outlines future growth, including master plan scenarios like mixed-use development. Analyzing both existing impact and potential development trajectories to guide our strategic initiatives. The economic activity within the CID contributes to $1.32 billion in total economic impact statewide, and supports almost 6,000 jobs.
2019 Bleakly Advisory Group Existing Conditions, Impact, and Future Growth Analysis
This report examines the Gateway Marietta CID, its workforce and employment profile, commercial real estate inventory and its impact on the jurisdictions to which it contributes. The economic impact measures economic activity, both direct and indirect, and the fiscal impact assesses the public revenues generated by the area. In addition, the report forecasts potential growth scenarios within the district to better understand the potential CID revenue growth over a ten-year horizon.
2018 Georgia Conservancy Review of Existing Area Planning Documents
Georgia Conservancy, Inc. was contracted by the Gateway Marietta Community Improvement District (CID) to perform a review, synthesis, and assessment of relevant previous plans and studies that resulted in recommendations for the CID area in the topics of urban design, mobility, planning, economic development, and land use. The purpose of this project was to assist the CID in understanding key aspects and recommendations of previous professional studies and major concerns of Board members and stakeholders such that the CID can best leverage this information in directing its efforts and expenditures towards improving conditions in the CID area.
The ARC funded CDAP Creative Placemaking, Wayfinding and Signage Study
The Creative Placemaking & Signage Study envisions the GMCID to be a safe, vibrant, walkable, and thriving business and residential District with open public spaces, local shops, and eateries. Through successful public/private partnerships, the study vision focuses on creating an inclusive and equitable gathering place, well-lit and landscaped to support a family-friendly and community destination. The goal of the study process is to foster community character in the GMCID area and promote multi-modal mobility, while also instilling a sense of place using urban design elements including signage, wayfinding, public space activation, and lighting.
Beautification
Starting in 2014, the Gateway Marietta CID has invested in landscaping and landscape management efforts. Completed in 2016, the Delk Road and South Marietta Parkway Interchanges were the first major re-landscaping projects for GMCID. In 2019, GMCID designed and re-landscaped the Delk Road and South Marietta Parkway, continuing to establish a sense of place and pride in the community. GMCID contracts with Cumberland Landscape Group to provide mowing, weed control and litter removal at the interchanges and through the South Marietta Parkway and Delk Road Corridors. Additional landscaping will be installed throughout the CID over the coming years.
I-75NB Interchange at Delk Road
I-75NB Interchange at South Marietta Parkway
Franklin Gateway and South Marietta Parkway
Franklin Gateway and Delk Road
Public Safety
In 2019, GMCID entered into a partnership with Flock Safety. Four solar powered advanced technology cameras were installed on Franklin Gateway, to capture a vehicle’s license plate day or night, plus the vehicle’s make, model, and color. Timestamps are also included in the recordings making it easy to spot specific vehicles. In 2021, GMCID renewed the contract with Flock Safety and continue to follow the direction of the Marietta City Police in terms of location and number of needed cameras. Marietta City Police have access to real-time information to immediately respond to alerts and solve crimes. GMCID is one of the first CIDs to install Flock Safety cameras and has led the way for the City of Marietta and Cobb County. The 4 cameras on Franklin Gateway are the top performing cameras in the City, averaging 44 hits per month and have an 80% capture rate. The cameras have led to lower crime on Franklin Gateway and have helped recover over $100,000 of property. GMCID’s goal is to create an environment of trusted public safety.
